Hi, I'm Lorena Sambar 👋

Content that brings you students without paying for every lead.

I connect your website, your social media and organic search, on Google and in AI answers, into one system for education brands. So every month, you depend a little less on ads.

For Polaris Oposiciones: 75 sales from SEO and GEO in 6 months, and 16 sales in a single month from social media.

Book 20 minutes →
Polaris reel cover: Convocatoria Guardia Civil

Social mediaStay remembered between one search and the next.

Polaris short thumbnail: Los opositores somos obsesivos
Polaris reel cover: 30.000 euros al año en ADIF sin carrera
Polaris carousel cover: La oposición de Auxiliar Administrativo de Madrid acaba de cambiar

Search (SEO and GEO)Get found on Google and in AI answers.

Polaris reel cover: Estudiar mejor, no más horas

Website and sales materialsHelp them decide to enrol with you.

Ucademy YouTube thumbnail: Tour completo por nuestra plataforma
Ucademy video thumbnail: Sin renovaciones anuales, sin sorpresas
Polaris post: Estudiar con criterio
Ucademy video thumbnail: Plataforma online disponible 24/7
Polaris post: No hay que estudiar más
Brands I've worked with
Why now

Every paid lead costs you more. And fewer people click.

+21%

The rise in cost per lead on Meta ads in 2025 alone.

WordStream, 2025
68%

Of Google searches end without a single click.

SparkToro, US, 2026
8% vs 15%

When Google answers with AI, people click a result almost half as often.

Pew Research Center, 2025
50%

Of new articles online are now written with AI. But what ranks on Google and what AI cites is still mostly written by people.

Graphite, 2025

For your academy, that means: if you only rely on ads, every student costs more each year. If AI doesn't know you, it will recommend your competitors. And if your content sounds like everyone else's, nobody will choose it.

The answer isn't to post more. It's to make every piece you publish work with the rest.

What I do

I connect your website, your social media and search so they work together.

Each channel has a job and pushes the others forward. What works in search feeds your social media, and your social media brings people to your website.

01

Search: SEO on-page and GEO

Get found.

Content on your website that answers what future students search on Google and ask AI, so you get cited and recommended.

02

Social media

Stay remembered.

Strategy and content for Instagram, TikTok and YouTube that keeps your brand present between the first search and the decision.

03

Website and sales materials

Get chosen.

Landing pages and decks that say the same thing as your social media and your blog, so students arrive already convinced.

You don't need to start with everything. We start with what will have the most impact right now, and connect it to the rest later.

The student

Tap any piece to see how it connects.

What changes

With a system and without one

Without a systemWith a system
Cost per student Rises every year, at the pace of ads Every piece keeps bringing students months later
AI search AI recommends your competitors You have content Google and AI can find and cite
Leads Stop the day you pause your ads Come from several channels, even without paid
Brand Gets lost among generic content One recognisable voice on every channel
Team One-off pieces used once Every piece works across several channels
Results

Sales, not just reach

Polaris Oposiciones · SEO on-page and GEO · 2026

75 sales from organic search in 6 months

An AI system that turns keywords into articles, reviewed by the teachers who know each subject. 50+ articles and 100K+ impressions in 4 months.

See the case study →

Polaris x Ucademy · Social Media Strategy · 2026

16 sales in a single month from social media

Six months after launch, with one voice across YouTube, Instagram and TikTok for 30+ courses. 150+ posts and 47K accounts reached on Instagram, all organic.

See the case study →

Pizza Hut España · Social Media Strategy · 2024–26

Making a global brand sound Spanish

A Gen Z organic strategy built on product education and memes, filmed in stores. +193% impressions and +132% reach, monthly average, in the first three months.

See the case study →
How I work

How do I work?

A system doesn't mean doing everything at once. It means thinking about channels and pieces that connect to one another and are coherent with your brand.

  1. 01

    Understand

    Who your students are, what they search for, and what's already working.

  2. 02

    Prioritise

    Find the gaps and start where it'll have the most impact right now.

  3. 03

    Build

    Create each piece to connect with the rest of the system, including what comes later.

  4. 04

    Measure

    We publish, see what happened, and adjust. Including when it isn't working.

Lorena Barbosa smiling and making a peace sign
Who am I?

About me

I studied law in Brazil, but realised I was more excited about designing the law firm's marketing materials than about practising law. So I changed paths.

Since then, I've worked on content across food service, finance, and education. What I enjoy most is helping people understand a product, an idea, or something new they're learning. To do that, I look at the whole system first: every channel, every piece, the language, and how it all reaches the person on the other side.

I grew up in a house of teachers. My mother is a university botany professor, and my father, a forest engineer, teaches doctoral students. It's where my interest in how people learn comes from, and in more people getting the chance to.

I work in Spanish, Portuguese, and English.

And the name? My actual name is Lorena Barbosa, but people started calling me Sambar after I used it as my social media name, and it stuck.

Questions

Frequently asked questions

Short answers to the questions that usually come up.

Still have a question? Ask me directly →
How much does it cost?

I work on a monthly fee, depending on the channels we start with. It's a fixed cost: it doesn't go up every time ad prices do, and the content keeps working when you stop paying.

When will I see results?

Organic isn't instant: it compounds. At Polaris, organic search brought 75 sales in the first 6 months, and social media brought 16 sales in a single month, six months after launch.

Does it replace ads?

No. It complements them. Ads bring students today; the system means you don't depend on them alone.

Do we need to work on everything at once?

No. We start with what will have the most impact right now: search, social media or your sales materials. But the thinking is always about the whole system, so every piece is ready to connect with what comes next.

Is it just you?

This is my portfolio, but the work is done as a team. The idea is to connect with your in-house team and coordinate strategy and execution together. Depending on the workload, I also take on execution myself, and if we need more hands, I bring in people I trust.

What languages do you work in?

Spanish, Portuguese, and English.

Get in touch

Every month without a system is another month paying for every student.

Twenty minutes, no pitch: I'll tell you what I'd do first.

Book 20 minutes → Find me on LinkedIn →